Conversion Rate Optimization (CRO)

Published By
Daniel T. Zamora
Calendar
Date
January 3, 2023

Turn More Visitors Into Customers

Getting traffic is only half the battle. If your store doesn’t convert, ad spend and SEO effort go to waste.

Shopifyz offers conversion rate optimization (CRO) specifically for Shopify stores—using data, UX and experimentation to improve how many visitors become buyers.

CRO Problems We Address

  • High add‑to‑cart but low checkout completion.
  • Low mobile conversion compared to desktop.
  • Unclear value proposition and weak product pages.
  • High bounce rates on landing pages from paid campaigns.

Our CRO Process

  1. Analytics & Funnel Review
    We audit GA4, Shopify analytics, and other tools to understand where users drop off.
  2. Heuristic & UX Review
    We analyze key user paths (home → collection → product → cart → checkout) and note friction points.
  3. Hypothesis & Prioritization
    We generate hypotheses (e.g., simplifying product options, improving trust signals, adjusting navigation) and prioritize based on effort vs. potential impact.
  4. A/B Testing & Implementation
    Where appropriate, we run experiments on selected pages or implement changes and observe performance over time.
  5. Reporting & Iteration
    You receive clear reports focusing on actionable insights and next steps.

Typical Improvements

  • Clearer product benefits and social proof.
  • Simplified navigation and filtering.
  • Optimized checkout flow and cart UX.
  • Better on‑site search and merchandising.